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Living is Giving

Public Relations
One night there was a man walking languidly into a restaurant. He was confused because he ran out of money. He had just started a business and it just crumbled, and he was devastated. At the restaurant he was dazed, confused, he might not have enough money to pay for ...

Langkah-Langkah Mengukur Kesuksesan Kampanye Komunikasi

Corporate Communications, News
Indira Abidin dalam Public Communication Summit 2016 Jakarta, 26 Oktober 2016 - Intensitas penggunaan perangkat mobile di seluruh dunia meningkat drastis. Berdasarkan data yang dilansir Nielsen baru-baru ini, sebanyak 56% konsumen di seluruh dunia tidak bisa membayangkan hidup tanpa perangkat mobile, dan 53% mengatakan bahwa mereka merasa cemas ketika jauh dari ...

Tren Iklan Digital Berpeluang Naik

Corporate Communications, News
TEMPO.CO, Jakarta - PT Fortune Indonesia Tbk optimistis kinerjanya akan membaik memasuki 2016. Direktur Indira Abidin mengatakan pertumbuhan pendapatan bisa bertahan di angka dua digit. Sebelumnya, perusahaan sudah bisa mencapai target pertumbuhan di level dua digit. "Saya tidak bisa memberikan angkanya secara pasti," ucapnya di gedung Bursa Efek Indonesia, Jakarta, Senin, 18 ...

Genjot kinerja, Ini Strategi Fortune Indonesia

Corporate Communications, News
Jakarta – PT Fortune Indonesia Tbk (FORU) akan mengembangkan banyak program human capital development untuk menggenjot kinerja sepanjang tahun ini. Selain itu, perseroan bakal memperkuat brand Fortune di pasar. “Program human capital development dapat membangun kepuasan kerja dan kontribusi warga Fortune. Pada gilirannya warga yang engaged akan lebih efektif dalam membangun ...

Communicating Amidst the Economic Downturn

Blog
Whatever economic conditions are current, consumers still have to eat, drink, buy soap, and go to restaurants. Consumers also still go traveling and save money in the bank. Where are their preferences? It depends on which brand is the most interesting in the condition of the economic downturn. So, communicating ...

Menjaga Brand Terus Remaja ala KFC

Expert Articles
Oleh Indira Abidin Waktu saya SD teman-teman sekelas saya senang sekali merayakan ulang tahun di KFC yang dulu kami sebut “Kentucky.” “Makan di Kentucky” adalah suatu hal yang sangat trendy, terutama saat Mc Donald belum ada di Indonesia. Dengan berjalannya waktu, banyak brand yang ngehits saat itu menjadi kusam, terkesan ...

Transformation from Within

Expert Articles
The market is disorganizing, iGen is replacing the gen C, new regulations are launched all the time. It’s the formula of life, the only constant is change. And as corporate leaders, we understand that it’s not the big that eat the small, it’s the fast that eat the slow! Corporations ...
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Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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