Getting to Know (and Like) the Social Mom

Nielsen’s recentWomen of Tomorrowstudy highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are ...

How Social Media Impacts Brand Marketing

Consumers are spending more time than ever using social media, as demonstrated in theSocial Media Reportrecently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect ...

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