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The Global Rise of The Cashless Store

Digital
Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to overtake credit and debit cards as the second most popular global payment method behind e-wallets. Like ...

5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

How ArtificiaI Intelligence Will Change the Future of Advertising

Advertising
How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

5 Strategies for Effective Digital Media Planning

Media
Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose from and a change in the tracking and accountability of marketing. ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Digital
Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

3 Trends That Will Reshape Media in 2019

Media
It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

How to Create a Digital Marketing Strategy

Digital
Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Digital Marketing Trends to Watch on Indonesia 2019

Digital
With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Social Media Trends to Watch in 2019

Digital
So what can you do to bolster your brand’s success through social media in 2019? however there are some online marketing trends we believe are worth considering as you evaluate which tactics will help grow your business. The growing importance of personal branding to business branding Particularly for small businesses, putting a real, ...

Berbagai Perangkat Cerdas Diumumkan di Lenovo TechLife 2018

Expert Articles, Newsroom
Perangkat Cerdas Lenovo TechLife 2018 Pada acara tahunan  Tech Life event, Lenovo mengumumkan serangkaian perangkat rumah cerdas, laptop, dan AR, melanjutkan komitmennya untuk mentransformasi teknologi serta pengalaman pengguna, menjadikan perangkatnya mudah digunakan, lebih menarik, dan lebih produktif bagi konsumen. Komitmen ini didorong oleh strategi ‘Intelligent Transformation’ dari Lenovo dan etos ‘engineering’ produk dengan tujuan; mendesain untuk perbedaan ...
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