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Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

30 January 2020 Advertising

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

Above The Line Vs Below The Line

27 August 2019 Advertising

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

The Advantages of Having Engaging Ads

17 October 2017 Advertising

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Supporting Online Business through Offline Advertising

28 August 2017 Advertising

Improve Traffic. Generate sales. Raise profit. For businesses that are using websites, the above phrases serve as encouragement. However, some business people failed to make them happen. This is because there is some kind of unwritten code of the web advertisement. You will only succeed on the internet if you use online ...

The Importance of Creative Team in Advertising Industry

03 May 2017 Advertising

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Marketing vs. Advertising, What's the Difference?

03 January 2017 Advertising

You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...

Creating Ad Elements That Appeal to Consumer

23 November 2016 Media

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

The Importance of the Right Marketing Strategy for Your Business

21 September 2016 Blog, Marketing

A successful marketing strategy means having a successful business. Marketing covers a wide range of jobs such as advertising, promotional activities, public relations, and sales. How to succeed in business? What to do first? The first thing a business has to do is to develop a strong marketing strategy. Why? So ...

Time to Enter the Digital Marketing Era

13 July 2016 Blog, Marketing

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...

Integrated Marketing Communication and Event Marketing, What's the Difference?

01 April 2015 Blog, Marketing

integrated marketing communications agency To support a company's success, it is necessary to have an integrated communication in order to build and create a good relationship with the customers. Your company may have a superior product but if it is not accompanied by strong internal and external communications, your business ...

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