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The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Genjot kinerja, Ini Strategi Fortune Indonesia

Jakarta – PT Fortune Indonesia Tbk (FORU) akan mengembangkan banyak program human capital development untuk menggenjot kinerja sepanjang tahun ini. Selain itu, perseroan bakal memperkuat brand Fortune di pasar. “Program human capital development dapat membangun kepuasan kerja dan kontribusi warga Fortune. Pada gilirannya warga yang engaged akan lebih efektif dalam membangun ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Mobile Marketing Trend in the Advertising Industry

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...
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