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Creative Approaches to Business Problem Solving

Advertising
Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Creativity is applying imagination to address a challenge. Innovation is ...

The Importance of Strategic Thinking for Your Business Progress

Blog, Marketing
Strategic thinking is a system, a step or even an action that makes a company not only maintain its position but also develop it. It includes strategic planning, operational planning, managing, and identifying target consumers. Strategic thinking or planning requires an in-depth analysis of the strengths and weaknesses of both the ...

The Importance of Creative Team in Advertising Industry

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Experience vs Success

Media, Public Relations
When knowledge and experience become the biggest enemy of our success. In a consulting firm, once there were two types of leaders. The first one is Maria, formerly a director of a company. She was very smart, very competent, and expert in the services provided by the consulting company. The other ...

The Important Role of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Creative and Innovative Thinking in Business

Blog, Marketing
People commonly say to themselves: "I'm not creative". In fact, creativity is something that can be trained if we are willing and determined on it. You need to break the theory that high creativity only belongs to certain people. The rise and fall of business depend on your creativity. Your business ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...
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