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Steps to Boost Creativity in Your Business

In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

Advertising Get Personals

Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Life in Mobile

As one of the countries with the largest population in the world, it is inevitable that Indonesia, as a country with very rapid Internet usage growth, becomes a very potential market. This condition is directly proportional to the growth of smartphone users in Indonesia. If we look back at the year ...

Choose a Reliable Advertising Agency

As the creative agencies in Indonesia are emerging, it is acknowledged that advertisement has been at the core of brand building and marketing of a company. The greater competition has urged companies to create more superior products or services. Of course to realize it is not as easy as imagined. ...

Getting to Know LinkedIn Professional Networking

Every company needs social media to get closer to the public either to introduce its brand or product or to provide friendly customer service. LinkedIn is one of the social media networks which is based on business. Usually, this network is used to find recommendations of experts in their field, ...

The Important Role of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...
advertising agency indonesia

The Development of Advertising Agencies in Indonesia

advertising agency indonesia Advertising companies are increasingly prevalent in Indonesia along with the technological development and globalization with a fast business cycle. Advertising companies are required to think fast, smart, innovative, and creative so that the clients will be satisfied and the agency will receive multiple benefits of its works. ...

Creative and Innovative Thinking in Business

People commonly say to themselves: "I'm not creative". In fact, creativity is something that can be trained if we are willing and determined on it. You need to break the theory that high creativity only belongs to certain people. The rise and fall of business depend on your creativity. Your business ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

In Search of High Marketing Tools

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...
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