Archive

Wardah – Case Studies

Brief As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy. Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients. In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier ...

Kansai Paint – Case Studies

Brief Kansai Paint was willing to engage more with the Indonesian people, especially the Moslems during the holy month of Ramadhan. Kansai Paint held Corporate Social Responsibility project called “Kansai Paint Warnai Masjid Indonesia”, which aimed to paint 10 mosques in five cities in Indonesia. The Objectives To strengthen bonds between brand ...

Jotun – Case Studies

Brief For decades, Jotun has played an important and responsible role in the societies in which it is established. With the spirit of ‘We Care, We Contribute’, Jotun not only has global commitments, but also local commitments. The Objectives To communicate Jotun’s local commitments To increase brand awareness through digital campaign To ...

The Important Role of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Instagram Features to Support Your Business

Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...

Keeping Good Relationships with Your Customers

This article will discuss the importance of building relationships with customers, the ones that last long. Selling products to new customers is more difficult than selling products to customers who have ever bought our products. If you build an ideal relationship between seller and buyer, then you can sell your products ...

Let's Reach Our Dreams!

"Pick me! Pick me!" shouted the children, raising their hands, hoping they were appointed by the teachers to come forward. A little girl was elected and enthusiastically mentioned her ideals without hesitation. "I want to be a spaceman!" she said. Suddenly the mothers and the teachers burst into laughter. It ...

Tips to Improve Social Media Campaigns

Nowadays numerous businesses are creating accounts on popular social networks just to follow the trend. In point of fact, using social media can be profitable or unprofitable for the company yet it builds a closer relationship with consumers. So although there are many ways to advertise brands in the industry, ...

Taking Part in the Movement KITA Bercerita, Sanggar Fortune Contributes to the Success of Indonesian Children's Story Festival

Commemorating the National Children's Day, Sanggar Fortune as a part of the Movement KITA Bercerita  (a collaborative program of Rajawali Group) together with Ayo Dongeng Indonesia (Ayodi) or “Let’s Tell Stories Indonesia” organized the "Indonesian Children's Story Festival" on Saturday, July 23, 2016 in Taman Mini Indonesia Indah. The main event ...
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