Wardah – Case Studies


  • As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy.
  • Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients.
  • In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier in the fashion and beauty industry.
  • Develop and execute creative communication program that made them known as the leading halal cosmetic.

The Objectives

  • To make Wardah as leading cosmetic brand in Indonesia
  • To educate the market that Wardah is pioneer in Halal cosmetic
  • To maintain and increase the positive image of Wardah Cosmetics and PT Paragon Innovation and Technology
  • To maintain and build good relationship with media and KOLs.

Campaign Strategy

Fortune PR developed a communication program for one year: Corporate PR, Consumers PR & Community for Public Relations and Digital Media plan.

Campaign Activities

  • Position Wardah brand as the best Indonesian halal cosmetic brand through varies activation.
  • Position Wardah as leading fashion cosmetic brand by becoming official make up in JFW 2015.
  • Engage with customers through varies activities both online and offline.


  • Wardah won a “Top Leading Cosmetic Brand” in social media sphere curated by Joymedia Singapore
  • Wardah considered as most favorite halal cosmetic brand