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Kansai Paint – Case Studies

Case Studies
Brief Kansai Paint was willing to engage more with the Indonesian people, especially the Moslems during the holy month of Ramadhan. Kansai Paint held Corporate Social Responsibility project called “Kansai Paint Warnai Masjid Indonesia”, which aimed to paint 10 mosques in five cities in Indonesia. The Objectives To strengthen bonds between brand ...

Jotun – Case Studies

Case Studies
Brief For decades, Jotun has played an important and responsible role in the societies in which it is established. With the spirit of ‘We Care, We Contribute’, Jotun not only has global commitments, but also local commitments. The Objectives To communicate Jotun’s local commitments To increase brand awareness through digital campaign To ...

The Important Role of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Instagram Features to Support Your Business

Digital
Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...

Keeping Good Relationships with Your Customers

Blog, Marketing
This article will discuss the importance of building relationships with customers, the ones that last long. Selling products to new customers is more difficult than selling products to customers who have ever bought our products. If you build an ideal relationship between seller and buyer, then you can sell your products ...
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