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The Importance of Creativity and Innovation in Advertising World

Advertising
The advertising world is always evolving along with the development of the 21st Century which seems to be running. Technology development in all fields including in graphics and printing is so rapid that many SME (Small and Medium Enterprises) entrepreneurs couldn't overtake and close their business. The birth of digital era ...

Fortune Indonesia Berencana Rambah Bisnis Mobile Advertising

Corporate Communications, News
JAKARTA (IndoTelko) – PT Fortune Indonesia Tbk (FORU) akan masuk ke bisnis mobile advertising sebagai salah satu strategi menopang pendapatan. “Nanti ada mitra yang digandeng. Di Fortune global, pengembangan mobile advertising ini sudah berkembang di India, lalu mereka melihat pasar Indonesia,” ungkap Direktur Utama Fortune Indonesia Aris Boediharjo, kemarin. Diperkirakannya, layanan terbaru ...

Fortune Rambah Bisnis Mobile Advertising

Corporate Communications, News
JAKARTA - PT Fortune Indonesia Tbk (FORU) bakal merambah bisnis mobile advertising sebagai salah satu upaya menggenjot kinerja tahun ini. Perusahaan komunikasi yang dikendalikan oleh PT Rajawali Corpora tersebut membidik pertumbuhan laba bersih 23 persen dan pendapatan 18 persen sepanjang 2016. Direktur Utama Fortune Indonesia Aris Boediharjo mengatakan, perseroan akan menggandeng ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

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Unique Communication a la Starbucks CEO

Marketing
It is so common that comic books tell stories about superheroes like Superman, Batman, Spiderman, Incredible Hulk, and Captain America. However, some time ago a comic book about Howard Schultz was launched. Howard is not a hero with a superpower. He is just an ordinary man who happens to build one ...
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