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Creative and Innovative Thinking in Business

Blog, Marketing
People commonly say to themselves: "I'm not creative". In fact, creativity is something that can be trained if we are willing and determined on it. You need to break the theory that high creativity only belongs to certain people. The rise and fall of business depend on your creativity. Your business ...

Word-of-Mouth Marketing in the Digital Age

Digital
The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

Effectiveness of Social Media in Supporting Online Marketing

Digital
Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

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The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

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The Important Role of Marketing Agency on Product Marketing

Blog, Marketing
A company must need certain tools to market its products well and on target. To build the business and promotion to consumers, product marketing requires tools such as brochures, press releases, websites, and trademark presentations. The task of a marketer is to conduct an integrated and consistent cross-linked approach in ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Marketing Strategy vs. Marketing Plan, What's the Difference?

Blog, Marketing
Oftentimes, many people confuse the difference between marketing strategy and marketing plan. We've found the easiest way to explain the difference between the two, just as follows: Marketing strategy - marketing strategy is an explanation of the goals you want to achieve with all your marketing efforts. It’s the matter of ...

Success Tips to Be a Reliable Marketer

Blog, Marketing
Marketer, when you read or hear this word, you might immediately think of a salesman or a saleswoman, who are often seen here and there offering goods or services from various companies. A marketer is the spearhead of a company that defines its success or failure. Marketer's primary job is ...
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