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The Importance of Building Brand Image for SMEs

Blog, Marketing
Starting a new business is not easy. A market research needs to be conducted to ensure whether your business will be accepted by the public or not. In addition to the market research to find the product acceptability, an observation should also be done on the happening trend in the ...

Creating Ad Elements That Appeal to Consumer

Media
Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

The Benefits of Digital Marketing for Your Business Development

Digital
The exponential growth of technology, the digital world, and the Internet has impacted on the shift in marketing trends in the world; the conventional marketing trend (offline) began to switch to the digital marketing trend (online). Digital marketing is now a more prospective marketing strategy because potential customers start buying ...

Marketing Strategies Based On Generation Behavior

Blog, Marketing
Every turn of the year marks the emergence of the generation to come. As this generation grows up and the behavior of those born within the years reaches a full homogeneity, the characteristic of the new generation is emerging. The younger generation will always enjoy the progress made by the ...

The Role of Social Media in Business Marketing Strategies

Blog, Marketing
Social brand recognition, public engagement, social advertising, and ROI are a few of the components that a brand needs to consider or when entering into the social media realm. Social networking, where clients or consumers interact, becomes a tool for a brand to reach its audience. Utilizing social media channels like ...

The Important Role of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Keeping Good Relationships with Your Customers

Blog, Marketing
This article will discuss the importance of building relationships with customers, the ones that last long. Selling products to new customers is more difficult than selling products to customers who have ever bought our products. If you build an ideal relationship between seller and buyer, then you can sell your products ...
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