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Word-of-Mouth Marketing in the Digital Age

Digital
The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

Effectiveness of Social Media in Supporting Online Marketing

Digital
Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

Brand yang Sukses

Expert Articles
Oleh : Eva Ulisiana Brand sudah menjadi bagian dari kehidupan kita, bukan hanya barang saja akan tetapi seseorang pun dapat disebut sebagai brand. Semua hal di perlakukan sebagai brand dikarenakan memiliki identitas jelas, berbeda, memilik nilai dan bertumbung kembang. Dalam aspek perusahaan, brand merepresentasikan nama perusahaan. Menurut Derek Jeter, pemain baseball ...

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Mobile Marketing Trend in the Advertising Industry

Blog, Marketing
The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...

Social Media Guide for Beginners

Digital
Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every online marketer needs to have a product, a service, a goal and a cause to promote through the world wide web. If you already have those things in your mind, ...

The Importance of a Creative Team in Marketing

Blog, Marketing
Message is one of the most crucial components in marketing communication activities. After all, the real challenge facing marketers is how to find the right way and tactics to get the message across to its target. The creative side of marketing communication is intriguing to learn. Most marketing companies must have ...
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