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Mobile Marketing Trend in the Advertising Industry

30 September 2014 Blog, Marketing

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...

Make Competition, Bow to Your Brands

11 March 2013 Media

The growth in trade and commerce, does not only signifies good signs for economies but also the increased competition is testing the marketers to survive. Besides all good and the bad outcomes, the need of advertising has been essential for the businesses since years. And when it comes to that, ...

The Best Advertising is Sincere

06 March 2013 Advertising

In the thrones of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any ...

Mobile Advertising Features

19 February 2013 Advertising

The mobile advertising industry has achieved significant results in recent years. Studies have proven that the number of phones sold increases every year. Mobile phones have become a personal tool for everyone regardless of age, gender, or income level. Below are some features of mobile advertising: The mobile phone offers a ...

Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013

11 February 2013 Advertising

U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company. While ...

Internet Marketing Trends for 2013

11 February 2013 Advertising

A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re doing, uncover what’s not working, and focus on the new trends that are worth their attention. As 2013 approaches, below are five Internet marketing trends for small business owners to focus ...

How Social Media Impacts Brand Marketing

04 January 2012 Advertising

Consumers are spending more time than ever using social media, as demonstrated in theSocial Media Reportrecently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect ...

Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

17 October 2011 Digital

KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...

Ten Marketing Pitfalls

07 October 2011 Marketing

If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points ...

That Was Then, This Is Now

06 October 2011 Marketing

Kicking off Nielsen's Consumer 360 conference in Las Vegas, Irene Rosenfeld, Chairman and CEO of Kraft Foods addressed the ways reaching consumers have changed significantly over the last twenty years and how the Internet and social media are increasingly important components of overall marketing strategies. Previously, brands acted as teachers, according ...

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