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Social Media Trends That Will Impact Digital Advertising

Advertising, Digital
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Effectiveness of Social Networking for Marketing Activities

Blog, Marketing
Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Choosing the Right Social Media Channels for Your Business

Digital
There are many variables that determine the success of our corporate campaigns on social media. Currently, businesses begin to have a glance over social media to reach their customers. However, deciding on the right and effective social media is a common obstacle for a business. Trying on all the social ...

The Benefits of Digital Marketing for Your Business Development

Digital
The exponential growth of technology, the digital world, and the Internet has impacted on the shift in marketing trends in the world; the conventional marketing trend (offline) began to switch to the digital marketing trend (online). Digital marketing is now a more prospective marketing strategy because potential customers start buying ...

Getting to Know LinkedIn Professional Networking

Digital
Every company needs social media to get closer to the public either to introduce its brand or product or to provide friendly customer service. LinkedIn is one of the social media networks which is based on business. Usually, this network is used to find recommendations of experts in their field, ...

Where will Your 2013 Marketing Focus Be?

Marketing
For me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social Enterprise I have spoken about this innovation in a recent post and I believe we will see a dramatic increase in ...
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