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Communicating Amidst the Economic Downturn

Blog
Whatever economic conditions are current, consumers still have to eat, drink, buy soap, and go to restaurants. Consumers also still go traveling and save money in the bank. Where are their preferences? It depends on which brand is the most interesting in the condition of the economic downturn. So, communicating ...

Fortune Indonesia Attends the AdAsia 2015 Taipei

Advertising
Fortune Indonesia attended the AdAsia 2015 Taipei event series which was held for three days, November 23-25, 2015, at Marriott Hotel, Taiwan. Represented by Aris Boediharjo and Indira Abidin as the Board of Directors, Fortune Indonesia was present as a participant along with 49 other Indonesian delegations from advertisers, advertising, ...

The Important Role of Marketing Agency on Product Marketing

Blog, Marketing
A company must need certain tools to market its products well and on target. To build the business and promotion to consumers, product marketing requires tools such as brochures, press releases, websites, and trademark presentations. The task of a marketer is to conduct an integrated and consistent cross-linked approach in ...

Pemasaran Konten di Media Sosial Untuk Keberhasilan Waralaba

Expert Articles
Dalam dekade terakhir, keberadaan internet memberikan andil yang cukup besar dalam pembangunan sebuah merek, tak terkecuali merek waralaba. Penting sekali bagi para pemilik waralaba untuk memperhatikan minat konsumennya. APJII (Asosiasi Pengguna Jasa Internet Indonesia) menyebutkan bahwa pengguna internet di Indonesia mencapai jumlah 71,19 juta jiwa pada tahun 2013. Selain itu ...

The Great Power of a Small Brochure

Media
When it comes to promoting a product or service, recommendations to use billboards, TV or online media to advertise are often heard. However, there is one thing that can always affect your target customers, i.e. brochure. Through brochures, you can inform the consumers not only about discounts and attractive offers but ...

The Importance of a Creative Team in Marketing

Blog, Marketing
Message is one of the most crucial components in marketing communication activities. After all, the real challenge facing marketers is how to find the right way and tactics to get the message across to its target. The creative side of marketing communication is intriguing to learn. Most marketing companies must have ...
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