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Strategies for Selecting the Right Social Media for Your Business

25 May 2016 Digital

Social media has become a part of people's lifestyle worldwide. More than one billion people in the world are using social media and apparently, this number is expected to grow. Social media is not only a forum to share when interacting or communicating with friends or colleagues but also an ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

13 May 2015 Digital

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

Content Marketing in Social Media for Franchise Success

11 September 2014 Expert Articles

In the last decade, the existence of internet gives a big influence in the development of a brand, including franchise brands. It is important for franchisors to pay attention to consumers' interest. APJII (Indonesian Internet Service Providers Association) reveals that Internet users in Indonesia reach 71.19 million in 2013. In ...

Pemasaran Konten di Media Sosial Untuk Keberhasilan Waralaba

11 September 2014 Expert Articles

Dalam dekade terakhir, keberadaan internet memberikan andil yang cukup besar dalam pembangunan sebuah merek, tak terkecuali merek waralaba. Penting sekali bagi para pemilik waralaba untuk memperhatikan minat konsumennya. APJII (Asosiasi Pengguna Jasa Internet Indonesia) menyebutkan bahwa pengguna internet di Indonesia mencapai jumlah 71,19 juta jiwa pada tahun 2013. Selain itu ...

The Role of Integrated Marketing Communication for the Brand Recall Process

27 August 2014 Blog, Marketing

Integrated Marketing Communication plays a big role in making a brand top of mind for consumers. Why? Because the goal of Integrated Marketing Communication is to produce the best Return of Investment (ROI) and strong and high brand. Moreover, some business people have recently used this concept because it covers ...

Indonesia, the Country most Reliant on Mobile Internet Access in ASEAN

26 September 2011 Digital

Almost half of all internet users in Indonesia access the internet via their mobile phones and the number of users is expected to increase. According to the research by Nielsen, the increase in the purchase of mobile phones with internet features will occur within the next 12 months. Nielsen's research result ...

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Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

Pemasaran Konten di Media Sosial Untuk Keberhasilan Waralaba

The Role of Integrated Marketing Communication for the Brand Recall Process

Indonesia, the Country most Reliant on Mobile Internet Access in ASEAN

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