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Driving Brand Value Using Integrated Marketing Communications

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Internet Future Still Depends On Free Online Ads

Internet is evolving by a rapid pace these days. It is apt more and more consumer friendly. After all, a bigwig rightfully coined the phrase "Consumer is King". The search engines, online ads, audio and record media are focusing on the consumer's response. Then they waste hours devising multiple ways ...

Integrated Marketing Communication

Integrated marketing communication is a part of the marketing activities that arises to cater to the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. To achieve ...
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