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Pertumbuhan Melalui Kualitas Terus Menjadi Pendorong Bisnis Kami,” tegas CEO Baru DHL Express

Expert Articles, Newsroom
CEO baru DHL Express, John Pearson, mengharapkan perkembangan positif yang berkelanjutan untuk pasar ekspedisi global dan juga bagi perusahaan, berkat pasar e-commerce lintas-batas yang berkembang dengan pesat, digitalisasi dan posisi yang sangat baik di dalam industri. Pearson yang efektif menjadi Anggota Dewan Direksi per 1 Januari 2019 berperan penting dalam kisah sukses ...

The Advantages of Having Engaging Ads

Advertising
Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Advertising Humor: Smart Advertising Choice?

Advertising
Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

Powerful Tricks to Promote Your Business through Social Media

Digital
Traditional promotional strategies through radio, TV commercials and print ads are not as effective as they used to be. Since technology and communications keep changing and evolving, companies must always adapt their marketing strategies to the current state of affairs. This article will describe the social media campaign strategy and ...

Tips to Become a Reliable Negotiator

Blog, Marketing
The negotiator is a type of job fields. However, at times, someone in a company needs negotiation skills for certain purposes. Winning business negotiation is a good start for a company. A company should have reliable negotiators for they are valuable assets. Reliable negotiators can achieve the initial objective of ...

Increasing Profits through Consumer Insight

Blog, Marketing
To develop and launch a brand, a brand marketer needs consumer insights to know and set up segmentation, target, and effective positioning. Therefore, it takes a collection of data to help analyze how the target consumers see something and what matters most to them. If we have this kind of ...

Driving Brand Value Using Integrated Marketing Communications

Blog, Marketing
Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Role of Integrated Marketing Communications Agency in Business Development

Media
In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

The Advantages of Having Successful Ads

Advertising
Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

The Importance of Building Brand Image for SMEs

Blog, Marketing
Starting a new business is not easy. A market research needs to be conducted to ensure whether your business will be accepted by the public or not. In addition to the market research to find the product acceptability, an observation should also be done on the happening trend in the ...
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