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Usung Motivasi baru, Fortune Indonesia Ganti Logo

Corporate Communications, News
Setelah sepuluh tahun melayani klien dengan logo khas bulatan merah, tahun 2013 ini Fortune Indonesia akan berganti logo. Logo baru ini terpilih melalui proses seleksi ketat dari sayembara internal yang diadakan khusus untuk memilih logo baru yang mewakili visi misi, motivasi dan semangat baru dari Fortune Indonesia.   Logo baru ini berwarna ...

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Unique Communication a la Starbucks CEO

Marketing
It is so common that comic books tell stories about superheroes like Superman, Batman, Spiderman, Incredible Hulk, and Captain America. However, some time ago a comic book about Howard Schultz was launched. Howard is not a hero with a superpower. He is just an ordinary man who happens to build one ...

Building Image and Sales with Limited Budget

Advertising
Recently, questions are arising from many clients about how to build image and sales with a limited budget in this difficult time. There is an interesting case example. In 2004, FAO Schwarz, a legendary American toy company, rose from bankruptcy by opening stores in Vegas and New York and re-launching ...
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