Archive

The Power of Social Media to a Brand

Digital
The exponential growth of internet world today has changed the consumer behavior in Indonesia. The market is getting closer to the digital world, just as consumers are getting closely connected to one another. The media has experienced a drastic change with the presence of social media (SocMed) that has brought ...

The Importance of Creative Team in Advertising Industry

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Role of Integrated Marketing Communications Agency in Business Development

Media
In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

The Importance of Building Brand Image for SMEs

Blog, Marketing
Starting a new business is not easy. A market research needs to be conducted to ensure whether your business will be accepted by the public or not. In addition to the market research to find the product acceptability, an observation should also be done on the happening trend in the ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

What Is Brand Design?

Advertising
Before we can define brand design we must first define what a brand is. A brand is the gut feeling of a customer when they think of your company. Intuitively, brand design is anything that assist in the creation of that gut feeling. So whatever feelings your customers have about ...

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The Timeless Brand Identity

Media
The entire universe is in a state of entropy. This means that change is both inevitable and unavoidable. Staying the same is an impossibility. The best we can hope for is to choose wisely the speed and direction of each of our changes.” Nothing reflects a company’s vision, personality and strategy ...

Brand Components

Media
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn't something reserved for mega-corporations, and in many ways is more important for the small business ...
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