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The Power of Social Media to a Brand

Digital
The exponential growth of internet world today has changed the consumer behavior in Indonesia. The market is getting closer to the digital world, just as consumers are getting closely connected to one another. The media has experienced a drastic change with the presence of social media (SocMed) that has brought ...

The Importance of Creative Team in Advertising Industry

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Peranan Integrated Marketing Communications Agency dalam pengembangan Bisnis

Media
Pada awal tahun 1980-an, Kebutuhan akan tools promosi yang terkait semakin dirasakan. Proses IMC yang melibatkan berbagai elemen promosi dan aktifitas marketing lainnya dalam berkomunikasi dengan customer, itulah yang mulai dilakukan oleh perusahaan dan meminta agency periklanan untuk keluar dari pakem periklanan tradisional. Maka dari itu agency periklanan menyambut baik hal tersebut dengan menggabungkan dan ...

Pentingnya Membangun Brand Image untuk UKM

Blog, Marketing
Membangun sebuah bisnis baru bukanlah hal yang mudah. Perlu adanya research pasar yang meyakinkan apakah ada kemungkinan bisnis anda akan diterima oleh masyarakat atau tidak. Selain melakukan research pasar apakah produk akan diterima, amati pula apa sajakah trend yang sedang berkembang di masyarakat dan pelajari peluang-peluangnya. Membentuk sebuah brand image membutuhkan banyak waktu, uang, dan strategi pemasaran yang ...
Creative Agency in Indonesia

Peran Tim Kreatif dalam Commercial Ad

Advertising
Creative Advertising Agency Iklan adalah suatu sarana untuk memperkenalkan suatu produk agar dapat membantu menaikkan penjualan produk dengan maksimal, melalui media yang telah disediakan. Biasanya advertising agency menggunakan media televisi untuk beriklan. Mengapa televisi menjadi media yang penting dalam beriklan? Karena televisi mempunyai penonton yang banyak, selain itu televisi juga lebih efektif ...

What Is Brand Design?

Advertising
Before we can define brand design we must first define what a brand is. A brand is the gut feeling of a customer when they think of your company. Intuitively, brand design is anything that assist in the creation of that gut feeling. So whatever feelings your customers have about ...

The Timeless Brand Identity

Media
The entire universe is in a state of entropy. This means that change is both inevitable and unavoidable. Staying the same is an impossibility. The best we can hope for is to choose wisely the speed and direction of each of our changes.” Nothing reflects a company’s vision, personality and strategy ...

Brand Components

Media
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn't something reserved for mega-corporations, and in many ways is more important for the small business ...
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