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Effectiveness of Social Media in Supporting Online Marketing

Digital
Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Important Role of Marketing Agency on Product Marketing

Blog, Marketing
A company must need certain tools to market its products well and on target. To build the business and promotion to consumers, product marketing requires tools such as brochures, press releases, websites, and trademark presentations. The task of a marketer is to conduct an integrated and consistent cross-linked approach in ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Reasons Why You Must Post Free Ads

Advertising
Basically an advertisement means a form of communication, which is used to market a product / service to the targeted audience and manipulated them to take some action. Altogether there are many forms of advertising available in the market. We broadly divide advertisements into two categories viz Print and Media ...

Unique Communication a la Starbucks CEO

Marketing
It is so common that comic books tell stories about superheroes like Superman, Batman, Spiderman, Incredible Hulk, and Captain America. However, some time ago a comic book about Howard Schultz was launched. Howard is not a hero with a superpower. He is just an ordinary man who happens to build one ...

Disadvantages Of Social Media

Advertising
We are living in a world filled with the social media craze. From Facebook to Twitter, the world has embraced the new tools that help thousands interact each day no matter where they are. There are so many merits that come with social media and this is undeniable. However, what ...

Mobile Advertising Features

Advertising
The mobile advertising industry has achieved significant results in recent years. Studies have proven that the number of phones sold increases every year. Mobile phones have become a personal tool for everyone regardless of age, gender, or income level. Below are some features of mobile advertising: The mobile phone offers a ...

Internet Marketing Trends for 2013

Advertising
A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re doing, uncover what’s not working, and focus on the new trends that are worth their attention. As 2013 approaches, below are five Internet marketing trends for small business owners to focus ...
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