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The Importance of Creative Team in Advertising Industry

Advertising
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Life in Mobile

Digital
As one of the countries with the largest population in the world, it is inevitable that Indonesia, as a country with very rapid Internet usage growth, becomes a very potential market. This condition is directly proportional to the growth of smartphone users in Indonesia. If we look back at the year ...

The Important Role of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...
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