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Time to Enter the Digital Marketing Era

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...

Characteristics of a Leader

Reading John C. Maxwell's book "Good Leaders Ask Great Questions", I learned so many things from the book. This time I take some points from the book to be written here. To develop a company into an even bigger business, it needs support from many leaders. The question is how ...

Develop a Qualified Social Media Marketing Strategy

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Word-of-Mouth Marketing in the Digital Age

The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

Effectiveness of Social Media in Supporting Online Marketing

Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...
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