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Turning Marketing Strategy into Marketing Program Plans

Marketing
Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction, it's time to develop strategies for each of your major marketing functions. Unfortunately, many companies can't seem to convert their marketing strategy into the marketing ...

Developing a Marketing Communications Strategy

Marketing
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") ...

Indonesia Online Advertising Expenditure Increased by 400%

Digital
The number of advertising expenditure in Indonesian online publication has been increased significantly compare to the number of 2009 “Online advertising expenditure is increased by almost 400% or around 4 percent of total advertising from all media” says media analyst from Surabaya Hendro D Laksono when discussing “Online Journalism” at Pelindo ...

What Is a Campaign?

Advertising
"We're having a sales campaign in the fall." "The public relations campaign generated a lot of buzz for us." "Let's launch the new product with an aggressive marketing campaign." Okay, so what the heck is a campaign anyway? In the sales, marketing, and PR worlds, a campaign is simply a special ...

Integrated Marketing – What is it and Why is it Important?

Marketing
Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated ...

Online Marketing A Necessity Not Just An Option

Digital
It's no secret online marketing is becoming a more viable marketing method than that of traditional marketing, such as television, radio and print. There are some businesses and industries that are familiar with internet and online marketing, but many businesses are finding themselves treading in new territory. Online marketing encompasses the following: Website ...

Revisiting and Revising Your Ecommerce Marketing Plan

Digital
The days are over where you build it and they come, well truthfully there never were those days. However, it used to be easier to gain traffic to your online store. Competition online is increasing. Companies are starting to realize that marketing online is not an option, but rather necessary ...

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Social Media in Indonesia

Advertising
Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape. Twitter 86.9% of tweets are sent via mobile phones, with 12% of them are published from websites. Blackberry has become the dominant handset for Twitter users since it features UberSocial (a popular Twitter app) and official BlackBerry Twitter app ...

5 Effective Tips for Hospital Marketing Communications

Marketing
The growing health awareness of the consumers and the increasing need for good health services have made marketers in the hospital industry think harder to find ways to attract patients. In Indonesia, this should become a special concern, given the very intensive marketing efforts undertaken by the hospital industry in ...
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