2011 - Page 3 of 6

Komunikasi Internal

05 October 2011 Expert Articles

Industri komunikasi secara umum di Indonesia, khususnya industri periklanan, telah banyak mengalami suka duka. Banyak perusahaan yang tumbang dan tak pernah terdengar lagi. Fortune sangat bersyukur telah menikmati 41 tahun kesuksesan di industri ini, lulus dari berbagai ujian yang menerpa perekonomian Indonesia. Salah satu faktor yang berkontribusi besar dalam kesuksesan ...

The Brand Version 2.0: Business-to-Business Brands in the Internet Age

04 October 2011 Advertising

Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains that sentence. Yet, the Internet has created an environment that makes that statement truer than at any prior point. The Internet enables incredibly fast access to an enormous amount of ...

7 Ways to Create Business Publication Advertising That Gets Results

04 October 2011 Advertising

How do you create an industrial or trade ad that gets attention, wins high readership scores, and generates a steady flow of valuable inquiries that convert easily to sales? Here are some ideas, based on study (conducted to gather material for my book, Ads That Sell) of some advertisements that have ...

Menciptakan engagement dengan QR Code

04 October 2011 Expert Articles

Telefon genggam, smart phone atau handheld device, menjadi alat yang paling banyak digunakan oleh konsumen saat ini, dari berbagai segmen pasar. Telefon genggam menawarkan berbagai kemudahan dan kesempatan untuk berkomunikasi, mengakses email, dan dengan cepat melakukan browsing internet. Semua itu bisa langsung dilakukan melalui smartphone, iPad dan berbagai alat komunikasi ...

Double-Digit Spending Gains Outpace Price Increases in Indonesia

03 October 2011 Marketing

Soon Lee Lim, Director of Consumer Panel Services, The Nielsen Company Inflation is becoming a critical issue in many parts of the world, but, especially in emerging markets such as Indonesia. But while prices rose 7.9 percent in 2010, household spending increased at an even faster rate – up 19.3 percent ...

Kampanye “So Kodak”

01 October 2011 Expert Articles

Selama hampir 10 tahun Kodak memimpin industri, menyediakan kameradigital berkualitas dan terjangkau untuk konsumen. Beberapa tahunterakhir, Sony dan Nikon berhasil merebut pangsa pasar yang signifikandengan memperkenalkan kamera yang trendy dengan harga kompetitif,didukung oleh selebritas seperti Taylor Swift dan Ashton Kutcher. Merespon persaingain ini, Kodak mengadakan riset untuk menemukankebutuhan konsumen yang ...

Promotion-Seeking Asia Pacific Shoppers Present Opportunities

29 September 2011 Marketing

Peter Gale, Managing Director, Retailer Services, APMEA, Nielsen As inflationary concerns continue to mount across Asia Pacific, more shoppers are turning to promotional offers for some respite from the rising prices of fast-moving consumer goods (FMCGs), according to a Nielsen study on shopper trends. Shoppers in Vietnam and Malaysia were particularly ...

Indonesians Spend More on Food and Watch More TV during Ramadan

29 September 2011 Media

By: Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia. Ramadan, the month-long period where Muslims pray and engage in reflection, started August 1st, and in Indonesia – the world's largest Muslim country – a majority of consumers will abstain from eating during the day. But that hardly means Indonesians will ...

Digital Habits Changing in Asia

28 September 2011 Digital

SINGAPORE: Burson-Marsteller menemukan bahwa digital habits di kawasan Asia Pasifik telah berkembang pesat. Hal ini di karenakan mulai digunakannya sosial media dan search engine setempat atau lokal dan internasional yang melibatkan konsumen lokal. Burson-Marsteller memperkirakan ada nya 1,9juta pengguna internet di kawasan Asia Pasifik, dengan tingkat penetrasi 58%. Burson-Marsteller juga menemukan ...

Fortune Indonesia dan Universitas Paramadina Sepakat Membuat Buku IMC Bersama

28 September 2011 Corporate Communications

Minimnya bahan rujukan dalam dunia pendidikan komunikasi Indonesia melatarbelakangi kolaborasi antara PT. Fortune Indonesia, Tbk dan Universitas Paramadina untuk membuat sebuah buku panduan Integrated Marketing Communications yang bisa dipakai baik oleh kalangan akademisi maupun praktisi. Hal ini senada dengan ucapan Citra Ramadhani, Sr. Corporate Communication Specialist Fortune Indonesia, "Karena kita concernterhadap ...

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