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Revisiting and Revising Your Ecommerce Marketing Plan

Digital
The days are over where you build it and they come, well truthfully there never were those days. However, it used to be easier to gain traffic to your online store. Competition online is increasing. Companies are starting to realize that marketing online is not an option, but rather necessary ...

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Social Media in Indonesia

Advertising
Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape. Twitter 86.9% of tweets are sent via mobile phones, with 12% of them are published from websites. Blackberry has become the dominant handset for Twitter users since it features UberSocial (a popular Twitter app) and official BlackBerry Twitter app ...

5 Effective Tips for Hospital Marketing Communications

Marketing
The growing health awareness of the consumers and the increasing need for good health services have made marketers in the hospital industry think harder to find ways to attract patients. In Indonesia, this should become a special concern, given the very intensive marketing efforts undertaken by the hospital industry in ...

Six Steps to Developing Your Public Relations and Media Plan

Digital
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. Step 1: Define and write down your objectives for your publicity or ...

Marketing vs. Advertising: What's the Difference?

Advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each ...
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