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Asia leads in number of connected TV homes

Advertising
With more than 420 million non-terrestrial TV connections across Asia-Pacific, there are more multi-channel TV connections in the region compared to the rest of the world combined, according to the latest figures from digital multi-channel association CASBAA. There has been a 12% increase in the number of connected homes, as well ...

Penyelamatan Penyu oleh FedEx

Expert Articles
Ketika terjadi tumpahan minyak Teluk Meksiko pada tahun 2010, FedEx diminta oleh National Fish and Wildlife Foundation (NFWF) untuk memindahkan ratusan penyu langka yang bersarang di Pantai Teluk dan ribuan telur penyu yang akan mati apabila mereka masuk air yang tercemar tumpahan minyak tersebut. FedEx menanggapi tugas ini dengan sangat ...

Stress dan Komunikasi

Expert Articles
Pernahkah anda melihat orang dalam kondisi stress? Atau anda sendiri pernah mengalami stress? Dalam sebuah keluarga, kita bisa membayangkan, anak-anak dari orang tua yang "control freak" atau selalu memaksakan kehendak, seringkali mengalami stress berkepanjangan. Kasus ekstrim ada pada keluarga yang mengalami kekerasan rumah tangga, di mana stress adalah makanan sehari-hari. ...

Anytime, Any Place, Anywhere (Revolution)

Marketing
When Google chief executive Eric Schmidt talks, people tend to listen. In January 2008, the search giant went public about its ambitions for mobile search when Schmidt told heavy-hitters at the Davos global economic conference that mobile advertising was poised for a "huge revolution". Google is rarely wrong, but some ...

Mobility and The Art of Contextual Relevance

Digital
Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded digital touch points and are expecting communications of a consistent, yet unique, brand message cross-medium. Mixing medium metaphors is poor practice, so ...

Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

Digital
KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...

Going Global Means Going Mobile in Emerging Markets

Digital
The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class such as the Russia, India and China and some N-11 (Bangladesh, Egypt, Indonesia, Iran, Nigeria, Pakistan, the Philippines, South Korea, Turkey and Vietnam) economies. Recent projections from the International Monetary ...

SEO and Branding – Which Drives Which?

Digital
There's ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely ...

4 Steps To A Successful AdWords Campaign

Advertising
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it ...

Ten Marketing Pitfalls

Marketing
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points ...
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