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The Role of Digital Marketing in Online Business

Digital
The growing trend of social media has made business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With digital marketing, business people can introduce their brands widely and strengthen their market share. Just like any other ...

The Role of Social Media in Product Marketing Strategies

Digital
Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and the number of users is expected to grow. All of the social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram, have changed the way people communicate and interact ...

Do We Really Get Consumers?

Media
Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ability to read women’s minds and uses it to create an inspiring ad campaign for Nike aimed at women. However ludicrous the premise, the movie made a point that few ...

How to Get the Wrong Kind of Attention

Marketing
I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link ...
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