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Social Media in Indonesia: Unlocking Indonesia’s Potential

Digital
Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

Creating an Effective Social Media Marketing

Digital
social media network background with icons vector With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its ...

Effectiveness of Social Networking for Marketing Activities

Blog, Marketing
Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Word-of-Mouth Marketing in the Digital Age

Digital
The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

Know the benefits of Online Advertising

Advertising
Online Advertising has topped the chart of advertising mediums. Of late, many brand/business owners rely on internet advertising to sell their products or services. Through this blog, find out some of the benefits of online advertising and how it can benefit your business as a whole. The cost of online advertising ...

Getting to Know (and Like) the Social Mom

Digital
Nielsen’s recentWomen of Tomorrowstudy highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are ...
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