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The Importance of the Right Marketing Strategy for Your Business

21 September 2016 Blog, Marketing

A successful marketing strategy means having a successful business. Marketing covers a wide range of jobs such as advertising, promotional activities, public relations, and sales. How to succeed in business? What to do first? The first thing a business has to do is to develop a strong marketing strategy. Why? So ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

13 May 2015 Digital

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

Television vs. Billboard, Which is Better?

17 July 2013 Media

A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

What is the role of Advertising in the present business world and the functions of Advertising

11 January 2012 Advertising

According to some people advertisement is the printed salesmanship which makes the goods popular. In other word we can say that advertising is a technique of influencing the minds of the public to buy the goods advertised. It is a powerful art of attracting the customers for a particular goods. ...

Indonesia Online Advertising Expenditure Increased by 400%

28 September 2011 Digital

The number of advertising expenditure in Indonesian online publication has been increased significantly compare to the number of 2009 “Online advertising expenditure is increased by almost 400% or around 4 percent of total advertising from all media” says media analyst from Surabaya Hendro D Laksono when discussing “Online Journalism” at Pelindo ...

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The Importance of the Right Marketing Strategy for Your Business

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

Television vs. Billboard, Which is Better?

What is the role of Advertising in the present business world and the functions of Advertising

Indonesia Online Advertising Expenditure Increased by 400%

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