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Digital Marketing Trends to Watch on Indonesia 2019

Digital
With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Ads On the Move How Messaging Has Gone Mobile

Advertising
Mobile usage has become ubiquitous around the globe, and the growth in coverage is opening up media for consumers and content providers alike. Mobile devices are now constant companions in our everyday lives, and they’re becoming an integral way for brands and advertisers to reach consumers as they go about ...

5 Hot Advertising Trends in 2012 – Review

Advertising
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly ...

Getting to Know (and Like) the Social Mom

Digital
Nielsen’s recentWomen of Tomorrowstudy highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are ...
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