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Essential Elements in Creating Catchy Ads

Advertising
Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

The Important Role of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Fortune Indonesia Sabet dua Perunggu dan Tiga Gelar Finalis di Ajang Pinasthika Creativestival 2014

Corporate Communications, General, News
Fortune Indonesia berhasil membawa pulang dua perunggu pada ajang tahunan Pinasthika Creativestival 2014. Di event adu kreatif anak negeri ini perunggu yang berhasil diraih melalui kategori konvensional komersil untuk radio “Mix Carrot” Tupperware dan kategori craftmanship untuk poster “Crab” Tupperware yang diumumkan pada 1 November 2014 lalu di Taman Budaya ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Importance of a Creative Team in Marketing

Blog, Marketing
Message is one of the most crucial components in marketing communication activities. After all, the real challenge facing marketers is how to find the right way and tactics to get the message across to its target. The creative side of marketing communication is intriguing to learn. Most marketing companies must have ...

Engagement Makes Public Fall in Love

Advertising
Creativity has become a very important highlight in communication because, without it, people tend to be reluctant to hear or know about the message conveyed. To achieve that goal, the foundation of every communication activity is creativity. This factor is often ignored by many communicators. Without creativity, companies will find ...
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