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Business Opportunities Behind Pokemon Go Fever

Blog
The game world, especially on smartphones, has become a big sensation. Players are racing out of the house, traveling to a certain location, and catching monsters which are mostly cute and lovable, called Pokemon. Yes, the world is currently crazy about a new game called Pokemon Go. So, what exactly is ...

Transformasi Dari Dalam

Expert Articles
Banyak hal memaksa perusahaan untuk terus melakukan transformasi, antara lain peraturan pemerintah, perubahan teknologi dan trend konsumen. Pada dasarnya memang setiap perusahaan, harus terus siap melakukan transformasi untuk dapat memenangkan persaingan. Ingat, bukan yang terbesar, tapi yang tercepat beradaptasi dengan perubahanlah yang akan memenangkan persaingan dalam dunia apapun.   Salah satu ...

Kampanye “So Kodak”

Expert Articles
Selama hampir 10 tahun Kodak memimpin industri, menyediakan kameradigital berkualitas dan terjangkau untuk konsumen. Beberapa tahunterakhir, Sony dan Nikon berhasil merebut pangsa pasar yang signifikandengan memperkenalkan kamera yang trendy dengan harga kompetitif,didukung oleh selebritas seperti Taylor Swift dan Ashton Kutcher. Merespon persaingain ini, Kodak mengadakan riset untuk menemukankebutuhan konsumen yang ...

Building Image and Sales with Limited Budget

Advertising
Recently, questions are arising from many clients about how to build image and sales with a limited budget in this difficult time. There is an interesting case example. In 2004, FAO Schwarz, a legendary American toy company, rose from bankruptcy by opening stores in Vegas and New York and re-launching ...

Indomie Jingle Transforms into Jingle for SBY

Marketing
Opinions grew when the ad for SBY’s campaign uses the jingle of Indomie ad, words varied from saying that it is such a creative step due to the use of publicly familiar jingle to those who resent it with the reason it merely duplicates the song whilst only changing the ...
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