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Digital Marketing Trends to Watch on Indonesia 2019

Digital
With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

How Influencer Marketing Can Increase Your Brand Awareness

Media
Influencer marketing is a highly effective way of getting your organization's name out. Influencers tend to have devoted fan bases with very specific interests. This means you can easily focus on reaching a small group of people who will then regularly communicate with a far wider target audience. It creates ...

Effectiveness of Word-of-Mouth marketing

Media
Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

Communicating Amidst the Economic Downturn

Blog
Whatever economic conditions are current, consumers still have to eat, drink, buy soap, and go to restaurants. Consumers also still go traveling and save money in the bank. Where are their preferences? It depends on which brand is the most interesting in the condition of the economic downturn. So, communicating ...
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