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Steps to Boost Creativity in Your Business

Advertising
In the Information Age, winning is not about being bigger, richer, or working harder than the competition. Increasingly, business success today goes to the entrepreneur who can come up with the most creative solutions to pressing problems. However, if you want to succeed, you need as much as possible creative ...

The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

Fortune Indonesia Attends the AdAsia 2015 Taipei

Advertising
Fortune Indonesia attended the AdAsia 2015 Taipei event series which was held for three days, November 23-25, 2015, at Marriott Hotel, Taiwan. Represented by Aris Boediharjo and Indira Abidin as the Board of Directors, Fortune Indonesia was present as a participant along with 49 other Indonesian delegations from advertisers, advertising, ...

Does your Brand “Stick” in the Consumer Mind?

Media
If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...
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