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The Role of Social Media in Business Marketing Strategies

Social brand recognition, public engagement, social advertising, and ROI are a few of the components that a brand needs to consider or when entering into the social media realm. Social networking, where clients or consumers interact, becomes a tool for a brand to reach its audience. Utilizing social media channels like ...

The Role of Digital Marketing in Online Business

The growing trend of social media has made business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With digital marketing, business people can introduce their brands widely and strengthen their market share. Just like any other ...

Instagram Features to Support Your Business

Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...

Develop a Qualified Social Media Marketing Strategy

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Word-of-Mouth Marketing in the Digital Age

The advancement of technology that leads to the emergence of social media in today's digital age has changed the way consumers receive marketing messages and perceive advertising. The whole process of buying a product has changed, and traditional advertising has begun to lose its meaning and influence. To some extent, Paid ...

The Role of Social Media in Product Marketing Strategies

Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and the number of users is expected to grow. All of the social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram, have changed the way people communicate and interact ...

Fortune Indonesia's digital division has successfully brought Lenovo Indonesia become Number 2 in the Digital World

JAKARTA – Fortune Indonesia's digital division (DId) has successfully brought Lenovo Indonesia become the 2nd most socially devoted brands for electronics category for the last 2 quarters of 2013 based on Socialbakers' report. The partnership between DId (Digital Identity) and Lenovo Indonesia started in 2011. DId, was appointed to fully in charge ...

Warning: Today’s Advertising is Permanent

In the past, advertising and marketing could get away with flubs. If an ad agency produced a piece of work that missed the mark, upset people or created an outrage, it could pull it. And that was that. It was never heard from again. In fact, the only people who ...

Disadvantages Of Social Media

We are living in a world filled with the social media craze. From Facebook to Twitter, the world has embraced the new tools that help thousands interact each day no matter where they are. There are so many merits that come with social media and this is undeniable. However, what ...
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