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Qualities Of A Good Leader

Advertising
An age old saying goes that; 'managers do things right, leaders do the right thing.' Having a leader is particularly important in organisations, from small family companies to large corporate businesses. It represents structure and every business, organisation and group needs structure to forge ahead successfully. The term being a ...

Repositioning Your Brand

Advertising
Repositioning is changing the frames of reference. It is changing a brand’s status in comparison to that of the competing brands. It is undercutting and undermining an existing concept or product, thus altering the market map and creating new opportunities for your brand. It is not for the faint-hearted and ...

SEO and Branding – Which Drives Which?

Digital
There's ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely ...
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