direct marketing

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

30 January 2020 Advertising

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

How Public Relations can Help Your Business

13 September 2019 Public Relations

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Warning: Trying to access array offset on value of type bool in /home/fortuneg/public_html/wp-content/themes/leedo/inc/theme-functions.php on line 76

Driving Brand Value Using Integrated Marketing Communications

29 May 2017 Blog, Marketing

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Role of Integrated Marketing Communications Agency in Business Development

14 February 2017 Media

In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

The Development of Advertising Agencies in Indonesia

16 June 2016 Advertising

advertising agency indonesia Advertising companies are increasingly prevalent in Indonesia along with the technological development and globalization with a fast business cycle. Advertising companies are required to think fast, smart, innovative, and creative so that the clients will be satisfied and the agency will receive multiple benefits of its works. ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

13 May 2015 Digital

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...