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Creative and Innovative Thinking in Business

Blog, Marketing
People commonly say to themselves: "I'm not creative". In fact, creativity is something that can be trained if we are willing and determined on it. You need to break the theory that high creativity only belongs to certain people. The rise and fall of business depend on your creativity. Your business ...

Choose the Right Advertising Agency

Advertising
As the creative agencies in Indonesia are emerging, it is acknowledged that advertisement has been at the core of brand building and marketing of a company. The greater competition has urged companies to create more superior products or services. Of course to realize it is not as easy as imagined. ...

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The Importance of Creativity in Advertising Industry

Advertising
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

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Web Advertising- Its growing popularity!

Digital
Advertising on internet can provide remarkable benefits for your brand or business. Web Advertising, if effectively planned and implemented, can create wonders for your brand or business. This blog highlights a few points on the growing popularity of web advertising focusing on how many brand or business owners are continuously ...

How to Motivate Creative Employees

Advertising
image credit: Shutterstock Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with untapped potential that can help your business thrive in an ever-changing market. Many companies unintentionally hinder creativity, so learning how to motivate creative employees can give you an advantage over ...
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