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The Importance of Building Brand Image for SMEs

Blog, Marketing
Starting a new business is not easy. A market research needs to be conducted to ensure whether your business will be accepted by the public or not. In addition to the market research to find the product acceptability, an observation should also be done on the happening trend in the ...

The Benefits of Digital Marketing for Your Business Development

Digital
The exponential growth of technology, the digital world, and the Internet has impacted on the shift in marketing trends in the world; the conventional marketing trend (offline) began to switch to the digital marketing trend (online). Digital marketing is now a more prospective marketing strategy because potential customers start buying ...

Marketing Strategies Based On Generation Behavior

Blog, Marketing
Every turn of the year marks the emergence of the generation to come. As this generation grows up and the behavior of those born within the years reaches a full homogeneity, the characteristic of the new generation is emerging. The younger generation will always enjoy the progress made by the ...

The Role of Digital Marketing in Online Business

Digital
The growing trend of social media has made business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With digital marketing, business people can introduce their brands widely and strengthen their market share. Just like any other ...

Develop a Qualified Social Media Marketing Strategy

Blog, Marketing
With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Does your Brand “Stick” in the Consumer Mind?

Media
If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...

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Why Logos Are Important?

Advertising
Why Logos Are Important? That's a question that big companies pay millions and millions of dollars to advertising companies to help bolster their branding so that consumers like you and me will remember who they are and to buy their products.  Logo's are like good slogans or good jingles.  Everybody ...

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The Timeless Brand Identity

Media
The entire universe is in a state of entropy. This means that change is both inevitable and unavoidable. Staying the same is an impossibility. The best we can hope for is to choose wisely the speed and direction of each of our changes.” Nothing reflects a company’s vision, personality and strategy ...

Brand Components

Media
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn't something reserved for mega-corporations, and in many ways is more important for the small business ...
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