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Marketing Strategy vs. Marketing Plan, What's the Difference?

Blog, Marketing
Oftentimes, many people confuse the difference between marketing strategy and marketing plan. We've found the easiest way to explain the difference between the two, just as follows: Marketing strategy - marketing strategy is an explanation of the goals you want to achieve with all your marketing efforts. It’s the matter of ...

Social Media Guide for Beginners

Digital
Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every online marketer needs to have a product, a service, a goal and a cause to promote through the world wide web. If you already have those things in your mind, ...

Does your Brand “Stick” in the Consumer Mind?

Media
If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...

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Unique Communication a la Starbucks CEO

Marketing
It is so common that comic books tell stories about superheroes like Superman, Batman, Spiderman, Incredible Hulk, and Captain America. However, some time ago a comic book about Howard Schultz was launched. Howard is not a hero with a superpower. He is just an ordinary man who happens to build one ...

The World of Advertising Will Keep Growing

Advertising
Smartphones have developed exponentially these days. They are made more sophisticated with the price that more people can afford. The accelerometer and touchscreen technology is a part of this new technology on smartphones. This technology is important for the app ads. With the existing technological advancements, we can combine interactivity with ...

Mobile Marketing Trends

Marketing
The mobile ads have received positive recognition in the advertising industry. The media, like mobile phones and mobile devices, are the devices behind the success of mobile advertising. The mobile phone has become a personal tool for everyone. People always carry their phones anywhere and anytime. This is the reason ...

Social Media as a Promotional Tool

Advertising
Many small businesses are still hesitant to embrace social media citing the fact that they don't really understand how social networking services can help increase their sales. However, recent studies have been conducted and the results are expected to help small business owners to feel confident in using social media as ...
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