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Television vs. Billboard, Which is Better?

Media
A sub-section of advertising management is media placement. Media placement is the use of various types of media to build and promote products or services of a brand. There are numerous media options for advertising goods or services. The media is classified into two main types, namely print and mass media, ...

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Unique Communication a la Starbucks CEO

Marketing
It is so common that comic books tell stories about superheroes like Superman, Batman, Spiderman, Incredible Hulk, and Captain America. However, some time ago a comic book about Howard Schultz was launched. Howard is not a hero with a superpower. He is just an ordinary man who happens to build one ...

Social Media as a Promotional Tool

Advertising
Many small businesses are still hesitant to embrace social media citing the fact that they don't really understand how social networking services can help increase their sales. However, recent studies have been conducted and the results are expected to help small business owners to feel confident in using social media as ...

Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

Digital
KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...
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