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Humor in Advertising: Smart Advertising Choices?

Advertising
Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

Why Logos Are Important?

Advertising
Why Logos Are Important? That's a question that big companies pay millions and millions of dollars to advertising companies to help bolster their branding so that consumers like you and me will remember who they are and to buy their products.  Logo's are like good slogans or good jingles.  Everybody ...

The Timeless Brand Identity

Media
The entire universe is in a state of entropy. This means that change is both inevitable and unavoidable. Staying the same is an impossibility. The best we can hope for is to choose wisely the speed and direction of each of our changes.” Nothing reflects a company’s vision, personality and strategy ...

Importance of Advertising

Advertising
Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation's product mix. According to the American Marketing Association, Chicago, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor." To advertise means to inform (seen as ...
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