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5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

Does your Brand “Stick” in the Consumer Mind?

Media
If certain music is served as it were a kind of delicacy in the consumers' experience, then play the music as often as possible. The marketing and advertising experts need to compose a tone commercial enough to be sung by a choir over and over again so that the consumers ...

Airport Advertising- An innovative and uncluttered means

Advertising
OOH Advertising includes any form of promotion that is launched through an outdoor media. Billboard displays, kiosk ads, wall paintings & posters, hoardings, transit media ads etc. are some common forms of OOH Advertising. There are also various avenues of advertising through OOH media. Airport Advertising, Mall Advertising and Metro ...

Mobility and The Art of Contextual Relevance

Digital
Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded digital touch points and are expecting communications of a consistent, yet unique, brand message cross-medium. Mixing medium metaphors is poor practice, so ...
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