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Out-Of-Home Goes Programmatic is The Next Big Thing

Digital
Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. The Out-of-home (OOH) industry has a lot to celebrate. It’s the second-fastest growing advertising channel after digital, and the only traditional form of advertising that is gaining share. It offers advertisers massive national ...

How Influencer Marketing Can Increase Your Brand Awareness

Media
Influencer marketing is a highly effective way of getting your organization's name out. Influencers tend to have devoted fan bases with very specific interests. This means you can easily focus on reaching a small group of people who will then regularly communicate with a far wider target audience. It creates ...

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Mobile Marketing Trend in the Advertising Industry

Blog, Marketing
The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...
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