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Advertising Trends to Watch in 2019 and Beyond

Advertising
The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

The Importance of Bravery in Advertising

Advertising
Why Advertising Needs Brave Ideas To Be Successful? Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted and researched. It could have come straight from Bill Bernbach or David Ogilvy. "Clients don't understand their success is reliant on standing out, not fitting in." - Don Draper How true. Advertising, like ...

Importance of Advertising

Advertising
Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation's product mix. According to the American Marketing Association, Chicago, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor." To advertise means to inform (seen as ...
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