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The Importance of Creativity and Innovation in Advertising World

Advertising
The advertising world is always evolving along with the development of the 21st Century which seems to be running. Technology development in all fields including in graphics and printing is so rapid that many SME (Small and Medium Enterprises) entrepreneurs couldn't overtake and close their business. The birth of digital era ...

Effectiveness of Word-of-Mouth marketing

Media
Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

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Effectiveness of Integrated Marketing Communication for Your Business

Blog, Marketing
Integrated marketing communication is a part of the marketing activities that arises to cater for the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. ...

Creating Ad Elements That Appeal to Consumer

Media
Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

The Role of Digital Marketing in Online Business

Digital
The growing trend of social media has made business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With digital marketing, business people can introduce their brands widely and strengthen their market share. Just like any other ...

Getting to Know LinkedIn Professional Networking

Digital
Every company needs social media to get closer to the public either to introduce its brand or product or to provide friendly customer service. LinkedIn is one of the social media networks which is based on business. Usually, this network is used to find recommendations of experts in their field, ...

Snapchat Vs Instagram, Which is Appropriate for Your Business?

Digital
Since Instagram Stories was launched, many people have used the feature and compared it with the feature in Snapchat. After performing some experiments, it appears that the Stories feature on Instagram and Snapchat are not entirely similar to each other. The advertising industries in Jakarta and Indonesia, in particular, need ...

Instagram Features to Support Your Business

Digital
Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...
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